Bidules

Graphic Identity and Website

Bidules offers unique frames from the past. At the initiative of the project, Nicolas Musty researches old stocks and pairs of emblematic brands and models and travels around Europe following in the footsteps of legendary frame designers and manufacturers.

He obsessively searches cellars and attics and enters closed factories to find quality eyewear that deserves to be preserved for future generations.

The idea behind the creation of the website was therefore to restore this research through the frames of the past, to transmit and allow visitors to dig into archives, texts and other projects in which, the eyewear is central.

We created the site as a space without limits in order to propose a dense circuit, from a frame from the 30's to a customer's portrait through a blogpost on the official hallmarks that certify the nobility of the materials of a bezel.